About

About Laura Capes Terry, MBA

Fractional CMO + AI Consultant

Laura Capes Terry provides strategic marketing leadership for entrepreneurs and local business owners who want clarity, confidence, and a smarter way to grow.

If your marketing feels scattered, overwhelming, or reactive, Laura helps you slow things down, focus on what actually matters, and make confident growth decisions—without chasing every new trend or tool.

Her work isn’t about doing more marketing. It’s about making the right decisions in a noisy, AI-driven world.

Strategic guidance, not random tactics

Laura partners with you to:

Clarify your message so people understand you quickly
Prioritize marketing efforts that actually move the needle
Use AI intentionally, not impulsively
Identify low-hanging opportunities already within reach
Build momentum without burning out

This is leadership-level guidance designed to support your goals, your resources, and your stage of business.

A steady guide when things feel unclear

Clients work with Laura because she brings calm to complexity.

She listens first.
She tells the truth.
She helps you see what’s actually working—and what’s quietly getting in the way.

Whether you’re navigating growth, change, or uncertainty, Laura helps you move forward with clarity and confidence, one smart step at a time.

Built from real-world experience

Laura doesn’t teach theory. She leads from experience.

Every strategy she recommends has been tested and refined inside her own businesses—from publishing BeLocal Georgetown, to leading her fractional CMO practice at Grayson Media & Marketing, to hosting The Unbridled Creative podcast.

She understands what it’s like to make decisions with limited time, real budgets, and real people depending on the outcome—because she’s doing the work herself.

What Clients Experience When They Work with Laura

Make Confident Decisions

With Laura’s guidance, clients stop wasting time and money on disconnected tactics that don’t move the needle. Instead, they gain steady leadership that helps every decision, dollar, and tool serve a clear, strategic purpose—so growth is intentional, not accidental.

Fall Back in Love With Your Business

Laura reconnects entrepreneurs to the heart behind their work so marketing feels aligned, energizing, and meaningful again. Her leadership brings clarity and confidence back into the picture—reminding business owners why they started and helping them move forward with renewed conviction.

Executive-Level Leadership Without Agency Bloat

Clients value Laura’s ability to deliver executive-level marketing leadership without unnecessary overhead or complexity. She helps business owners use AI and modern tools wisely—building trust-based, sustainable marketing approaches that support long-term growth, not short-term noise.

Quiet the Noise and Reduce Overwhelm

Working with Laura means fewer guesses, fewer pivots, and fewer distractions. She helps entrepreneurs step out of reactive mode, focus on what truly matters, and establish simple, repeatable marketing rhythms that fit real life—not hustle culture.

Gain Strategic Clarity and Direction

Laura provides clear, grounded direction that aligns goals, messaging, and marketing priorities. Clients know what to focus on, what to ignore, and why it matters—turning scattered efforts into steady momentum and confident leadership decisions.

Attract the Right Clients with Integrity

When messaging becomes clear and consistent, clients naturally attract people who value what they offer. Laura’s approach emphasizes trust, warmth, and integrity—helping businesses communicate clearly and build long-term relationships that support sustainable success.

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Why Businesses Trust Laura

Businesses trust Laura because she brings calm, seasoned leadership to moments that feel noisy, overwhelming, or high-stakes—when clarity matters most.

With over 30 years of real-world experience in marketing, branding, and business growth, Laura Capes Terry brings executive-level perspective—not just ideas—to every engagement. She helps business owners see clearly, make confident decisions, and move forward with intention instead of reacting to trends or pressure.

Laura’s background spans corporate leadership, local business ownership, community publishing, and award-winning marketing innovation. That combination gives her a rare ability to bridge strategy and creativity while staying grounded in what actually works in the real world.

Clients value Laura’s steady judgment, thoughtful restraint, and integrity-driven approach. She doesn’t oversell tactics, chase shiny tools, or push one-size-fits-all solutions. Instead, she guides businesses to simplify their message, strengthen their brand, and grow in ways that are sustainable, aligned, and human.

EXPERIENCE THAT INFORMS JUDGMENT

30+ years in marketing, media, and brand leadership
Founder of Grayson Media & Marketing
Publisher of BeLocal Georgetown (recipient of the Texas Downtown Association President’s Award)
MBA with advanced marketing and digital strategy certifications
Community leader, educator, and co-host of The Unbridled Creative podcast and the Be Locally Loved podcast

Grounded in Proven Frameworks

Over three decades, Laura Capes Terry has invested deeply in learning from some of the most respected voices in business, marketing, and leadership.

But more importantly, she has spent years applying what works, discarding what doesn’t, and refining her judgment through real-world experience.

Her approach reflects the best of what she’s learned—filtered through integrity, practicality, and a deep understanding of what business owners actually need.

DONALD MILLER

Laura studied directly with Donald Miller, learning how to simplify complex ideas and clarify messaging so it resonates and builds trust. While she no longer leads with any one framework, the principles of clarity, story, and customer-centered communication continue to inform her work.

BRENDON BURCHARD

Laura trained with Brendon Burchard for more than a decade, learning how discipline, purpose, and consistency support long-term success. These principles influence her calm, steady leadership style and her ability to help clients move forward with confidence and intention.

RYAN DIESS

Laura completed advanced training with Ryan Deiss and DigitalMarketer, gaining a strong foundation in modern marketing systems, psychology, and measurement. This background allows her to evaluate tools and tactics wisely—without chasing trends or overcomplicating strategy.

Additional Training & Certifications:

Laura is committed to ongoing learning and thoughtful application. Her continued education includes advanced programs with Tony Robbins and Dean Graziosi, strategic marketing certifications through The FG Society, The AI Advantage, The AI Business Summit, and foundational business training such as Keith Cunningham’s 4-Day MBA.

A Career Built on Results, Not Hype

Recognition matters—but only when it reflects real impact, real leadership, and real results.

Work with Laura

What Clients Say About Working With Laura

Laura’s clients consistently describe her as a trusted guide, strategic thinker, and creative partner who brings both heart and clarity to their marketing.

"You are one of the best marketing executives I've ever worked with."

Testimonial from Guy Williams, PRECOR