What Is Marketing ROI Really Measuring? Look Beyond the Sale
Marketing ROI isn't always visible in the cash register immediately. Learn how customer lifetime value, engagement, awareness, trust, and leading indicators can give you a more complete picture of whether your marketing is working.
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Why Some Babies Struggle to Sleep — And the Question We Should Be Asking
Why does a baby seem comfortable in your arms but start crying when you lay them down? My conversation with Ken explores physical discomfort, muscle tension, and the importance of asking why instead of simply accepting something as “normal.”
Why Better iPhone Photography Matters for Local Business Owners
Your business may be doing incredible work, but if your photos do not reflect the quality of that work, potential customers may never realize how good you really are.
When opportunity knocks, do you listen?
When opportunity knocks, do you answer? I think most of us would like to think we would welcome a great opportunity with open arms… but it’s not always easy.
Why Most Businesses Are Measuring ROI All Wrong
“What if your marketing is actually working… but you’re measuring the wrong version of ROI?”
Just Launched: Be Locally Loved Podcast
Inspired by BeLocal, Be Locally Loved is a podcast about the people, places, and ideas that help communities thrive.