003 - Be Locally Loved: Kim McAuliffe, The City of Georgetown

What makes a town feel alive instead of run down?

In this episode, Laura sits down with Kim McAuliffe, Downtown and Tourism Director for the City of Georgetown, to talk about what it really takes to bring a downtown back to life — and keep it that way.

They unpack the history of the Main Street program, how Georgetown avoided decline, and why revitalization is never “finished.” From Red Poppy Festival to the lighting of the square, you’ll hear how events, local businesses, volunteers, and city leadership all work together.

This episode is for local business owners, community leaders, and residents who care about where they live — and want to understand how cities grow without losing connection.

You’ll walk away seeing your town differently — and understanding how much intention it takes to build a place people love.

Key Takeaways

• Downtown revitalization doesn’t happen overnight. It takes decades of steady work.

• The Main Street framework gives cities a clear plan for preserving history while supporting growth.

• Events like Red Poppy Festival and the Lighting of the Square aren’t just fun — they fuel economic reinvestment.

• Local businesses shape the experience of a town more than the city ever could alone.

• A “rising tide raises all ships” mindset creates collaboration instead of competition.

• Volunteers are the heartbeat of strong communities.

• Growth brings tension, but thoughtful planning can protect what makes a town special.

• If you want to belong in a new city, get involved. That’s how you find your people.
  
  If you care about where you live, this is your invitation to get involved.
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