All Episodes
Episodes
015 - How Marketing Works (Part4 of 4) : Marketing is a System, Not a Campaign
🌟 Episode Summary
In this episode of Be Locally Loved, Laura Capes Terry and Trent Soles unpack one of the biggest reasons business owners feel frustrated with marketing: they’ve been taught to think in campaigns...
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014 - How Marketing Works (Part 3 of 4) — The Real ROI of Marketing and Why Most Businesses Measure It Wrong
In this Creative Spark episode of Be Locally Loved, Laura Capes Terry and Trent Soles unpack one of the most misunderstood topics in business growth: marketing ROI. Instead of viewing ROI as a simple “return on...
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013 - How Marketing Works (Part 2 of 4): The Timeline of Marketing and Why People Quit Too Early
In this episode, Laura Capes Terry and Trent Soles unpack one of the most common frustrations among business owners: “I tried that, and it didn’t work.” But what if the issue isn’t the marketing itself—what if it’s...
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012 - How Marketing Works (Part 1 of 4): Why "More Leads" is the Wrong First Goal
In this short “Creative Spark” episode, Laura Capes Terry and Trent Soles challenge one of the most common assumptions in business: that more leads equal more growth. Instead, they unpack why this mindset often leads...
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011 - The Power of Moments: How to Elevate Customer Experience Inspired by Disney
In this episode of Be Locally Loved, Laura and Trent explore the powerful idea that people don’t remember what you sell—they remember how you make them feel. Drawing inspiration from a recent Disney experience, they...
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010 - Tori Clark - How Faith, Risk, and Surrender Shaped an Award-Winning Entrepreneur
Some seasons of leadership feel like standing in the rubble, wondering if what you’re building will ever stand again. In this episode, we sit with Tori Clark as she invites us into one of those seasons—the acquisition...
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009 - The Silent Threat to Every Beloved Local Brand
Episode Summary We tend to celebrate growth. More people. More rooftops. More opportunity. But underneath that growth, something quieter—and far more dangerous—is happening. In this short but powerful episode, Laura...
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008 - How Marketing Works (Overview): Reframing ROI, Trust, and What Actually Drives Growth
We’ve been sitting with so many conversations lately—business owners doing “all the things” and still feeling frustrated, stuck, or disappointed with their marketing. And if we’re honest, we’ve been there too....
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007 - How to Use AI Without Losing Your Voice
In this powerful and timely conversation, Laura and Trent unpack one of the biggest questions business owners and creatives are wrestling with right now: Is AI helping us—or replacing us? Instead of approaching AI...
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006 - Jeremy Roentz - Beyond ROI: How BeLocal Builds Trust, Visibility, and Long-Term Community Impact
🌟 Episode Summary
In this episode of Be Locally Loved, Laura sits down with longtime BeLocal leader Jeremy Roentz to answer one of the most common questions business owners ask: “What’s the ROI?”
Jeremy brings years...
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005 - Theo Thurston - Faith, Fitness, and Community: Building a Place Where People Get Age Fit
🌟 Episode Summary In this episode, Laura and Trent sit down with Georgetown entrepreneur Theo Thurston, founder of Get Age Fit, a boutique personal training studio dedicated to helping adults ages 35–85 reclaim...
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004 - Shirly Ellison - Be Neighborly: Why Connection Is the Foundation of a Thriving Community
🌟 Episode Summary In this episode of Be Locally Loved, Laura Capes Terry sits down with Shirly Ellison, Area Director for Be Local in the Boston region and recipient of the prestigious Big Dog Award. With a background...
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