007 - Trent Soles: How to Use AI Without Losing Your Voice
In this powerful and timely conversation, Laura and Trent unpack one of the biggest questions business owners and creatives are wrestling with right now: Is AI helping us—or replacing us? Instead of approaching AI with fear, they reframe it as a tool—one that, when used well, can actually strengthen your voice, not dilute it.
Laura shares her personal journey from finding her voice to now helping others protect and amplify theirs in an AI-driven world. She makes a clear distinction between AI being the problem and untrained AI being the problem. When left untrained, it produces generic, disconnected content. But when guided with intention, it becomes a true co-pilot—supporting thinking, strategy, and communication in a way that reflects who you are at your best.
This episode also introduces a bigger mission: helping business owners and leaders navigate this new “electricity moment” in history. Just like past innovations reshaped industries, AI is reshaping how we work, create, and connect. And in the context of Be Locally Loved, this matters deeply—because strong communities are built on authentic voices, trusted relationships, and people who show up with clarity and purpose.
💡 What You’ll Learn
• Why AI itself isn’t the problem—but untrained AI is
• How to use AI as a co-pilot to support your thinking, not replace it
• The difference between prompting AI and actually training it to reflect your voice
• A simple exercise to teach AI your writing style using your past content
• Why strategy and clarity matter more than any single AI prompt
• How AI can save time and increase capacity without sacrificing authenticity
• Practical ways to organize AI (like project folders) to avoid confusion
• Why the future belongs to those who use AI to enhance their humanity, not outsource it
🤝 Why This Conversation Matters
We’re living in a moment where technology is moving fast—and for many people, it feels overwhelming. This conversation brings clarity to that chaos. It reminds us that tools don’t define us—how we use them does.
If you’re a business owner, leader, or creative trying to stay relevant without losing your identity, this episode is especially important. It speaks directly to the tension between efficiency and authenticity—and offers a path forward that protects both.
At its core, this conversation supports the mission of building stronger communities. Because when individuals communicate clearly, lead with intention, and stay rooted in their values, they create businesses and relationships people trust—and that’s what makes a place truly thrive.
🎧 Listen & Share
If this conversation sparked something for you, take the next step—listen to the full episode and reflect on how you’re using (or avoiding) AI in your life and business.
Share it with a friend or fellow business owner who’s trying to navigate this new landscape.
And don’t forget to subscribe so you don’t miss future conversations about what it really takes to build a business—and a community—people love.
