Work With Laura

Inconsistent Posting Is Costing You More Than You Think

Aug 18, 2025

Whether we realize it or not, every business makes a first impression—long before the phone rings, the email comes in, or someone walks through the door.

And in today’s world, that first impression almost always happens on social media.

Your Social Media Is Your Digital Front Porch

Think of your social profile like your digital front porch.

It’s where people go to peek in the windows, see if the lights are on, and decide:

  • Do I trust this business?
  • Do I like what I see?
  • Do I want to step inside?

This isn’t just a gut feeling. It’s backed by hard data. Research shows:

81% of people check out a business on social media before ever engaging. They want to know:

  • Are you trustworthy?
  • Are you active?
  • Do your values align with theirs?

So if your social media is outdated, inconsistent, or all over the place, you don’t just look less professional—you instantly lose credibility.

It’s like answering the door in your bathrobe with dishes in the sink and laundry on the couch.

Nobody’s saying you’re not amazing at what you do.
But that first impression?
It’s not exactly outstanding.

 

Most Business Owners Are Too Busy to Keep Up

Now, I get it. You’re busy running your business.

In fact, 64% of business owners say social media is taking time away from revenue-producing activities.
So most either:

  • Don’t post at all
  • Or post without a plan

Both can cost you visibility and trust.

And in a world where your next client is one click away from someone else, that matters.

 

That’s Where Organic Social Reach Comes In

That’s why I offer an essential service called Organic Social Reach.

It’s a done-for-you, organic social media marketing solution that helps you show up online with:

  • Consistency
  • Clarity
  • Credibility

My team and I post on your behalf up to four times per week, every single week—so your online presence always feels:

  • Alive
  • Inviting
  • On-brand

We don’t just check the “posting” box.
We post with purpose:

  • To build trust
  • To reflect your voice and values
  • To make your business feel like one worth engaging with

Because your social media shouldn’t just look active.
It should feel like you—professional, polished, and ready to serve.


Want to Make a Better First Impression?

If you know a business owner who is incredible in person but whose social media doesn’t do them justice, I’d love an introduction.

Let’s make sure the moment someone checks you out online, you check all the boxes.

#socialmediamarketing #marketingstrategy #digitalmarketing

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