Websites: the key to turning curiosity into action
When people see your business in BeLocal, they want to learn more — and the first place they go is your website. Most visitors decide in just a few seconds whether to stay or leave.
A guide for local business owners by Laura Capes Terry, MBA
This checklist helps you make sure the most important part of your website — the above-the-fold section — grabs attention, builds trust, and invites action, so you can turn curiosity into new business.
Ask someone who doesn't know your business to visit your site for 10 seconds, then answer:
If the answers aren't instantly clear, revisit this checklist and make updates until your homepage is clear, compelling, and action-oriented.
You don't have long to make a great first impression.
But when you get it right, you open the door to more leads, more customers, and more growth. If you'd like expert help making your website shine, Laura is here for you.
© 2025 Laura Capes Terry · Grayson Media & Marketing