Stop burning time and money on marketing that doesn’t work
- Are you frustrated with marketing your local business?
- Are you unsure about how to best reach your ideal clients?
- Are you worried that you’re throwing money in the trash can?
In these economic times, it’s more important than ever to stop relying on gut instinct and start relying on proven strategies developed by experts to grow your business.
Enroll NowIf you’re a local business owner looking to grow without a big staff or budget, you already know you need to work smarter — not harder.
If you’re reading this, then you’ve survived 2020 and are already ahead of the game. You’ve pivoted. You’ve innovated. You’ve gotten scrappy when you had to. The important thing is you’ve survived and you’re ready to thrive.
The Marketing Plans Made Smarter Bootcamp is for fighters — just like you — and will give you the strategies and tools you need to get more from your marketing.
Laura gets what’s at stake — she’s a local business owner, too. Owners deserve more from their marketing, and she shows them how to get it by sharing the framework she’s used to build dozens of brands, help hundreds of local business owners, and grow a local mom-and-pop from 1 store to 18 in 6 years.
By the end of this program, you will have:
Reimagined the definition of marketing so you can find and keep more customers
Most marketers define marketing as the process of promoting a product or service. The magic comes when you reimagine marketing and align the organization behind the process of finding and keeping customers.
Transformed your marketing plan so you can market your business with confidence
Many local business owners rely on gut instinct to make marketing decisions and risk throwing hard-earned profits in the trash can. Learn how to put first-things-first in your marketing so you can pull more profit from your plan.
Learned a proven framework for marketing a local business so you can make smarter decisions
Laura introduces The Building Blocks for Marketing Success™ — a proven framework she’s used to build dozens of brands and help hundreds of local business owners market their brand with confidence.
Leveraged the power of the StoryBrand framework for your website homepage
Your website is your #1 salesperson. It works 24/7 and never complains or asks for overtime. Learn how to apply the magic of StoryBrand to your home page design to attract and convert more customers.
Discovered the power of your front lines and existing clients to grow without spending money
Everyone knows it’s cheaper and easier to keep the customers you have than to attract, engage, and convert new ones. Learn how to leverage this insight to gain traction in your organization.
Mitigated the risk inherent in all advertising so you can make smarter media buys
Whether the economy is crashing or booming, it’s important to know how to mitigate risk anytime you’re spending money on advertising. Learn the framework Laura uses to find the no-brainers and low-hanging fruit for quick wins.
“I learned what to place emphasis on…”
“This BootCamp laid a fantastic foundation on a number of topics, but I think the most important thing I learned was what to place the most emphasis on. I’ve been too focused on getting new members and not enough on making sure that current members were getting the maximum value out of their experience.”
Justin Kessel
Owner of Networking in Action, Austin, Texas
Marketing Plans Made Smarter — a Bootcamp for Local Business Owners
Only $297
Valued at $10,000+
- Avoid throwing thousands of dollars in the trash can by making poor marketing decisions
- No need to hire a highly-paid marketing consultant to help you write a smarter marketing plan
- Stop worrying about how you’re going to move the needle without a big marketing budget
- Stop relying on gut instinct or advice from marketers who’ve never had to make payroll
- Stop wondering if your marketing staff is making good decisions for your business
- Learn a proven framework for local marketing success so you can market with confidence
Jeff Kikel
T-Werx Coworking
“Laura is one of the most passionate and caring marketers that I know. Her years of experience in the "Corporate World" prepared her to take those skills to the small business community. She is innovative and an excellent community builder. If you are looking for a great marketing partner to help you grow your business, Laura should be your first call.”
Christina Trevino
The Zoo in You
“I want to thank you for the constructive enlightened energy you bring to this journey. You have spent a lifetime developing your talent, wisdom, and soul — and this project is one of the lucky recipients. I am profoundly grateful for you. It’s been a great experience working with you, and I look forward to everything we will continue to create.”
Laura Bond Williams
Momentum PR
“We loved working with Laura. She demonstrates such depth and breadth of marketing experience and moves the pieces of her plan into place with enthusiasm and creativity. She understands how to balance demand generation marketing and brand awareness with communication that builds relationships and elevates reputations.”
What’s inside the
Bootcamp
Four focused modules that take you from gut-instinct guessing to a clear, confident marketing plan.
Marketing Plans Made Smarter
In this module, you’ll lay the foundation for the transformation of your marketing plan so you can learn to market your business with confidence.
Module Highlights:
- We’ll lay a foundation for success so you can optimize your success.
- We’ll get to know each other so we can walk this journey together.
- We’ll discover where you are and where you need to go.
The Building Blocks for Marketing Success™
In this module, you’ll learn the marketing framework Laura used to take a local mom-and-pop from 1 retail store to 18 in 6 years.
Module Highlights:
- You’ll learn the importance of sequence so you can gain traction.
- You’ll learn how to put first-things-first so you can make smarter decisions.
- You’ll learn how to leverage your #1 salesperson to convert more clients.
Retain and Gain Ideal Clients
In this module, you’ll learn how to grow your business organically without spending a dime by doing the right things in the right sequence.
Module Highlights:
- Learn the importance and power of client retention so you can grow your business.
- Learn the importance of building relationships so you can earn referrals.
- Learn how to attract and retain ideal clients.
Generating New Business
In this module, you’ll learn how to accelerate that growth incrementally by investing in carefully-chosen advertising opportunities.
Module Highlights:
- Learn the right time to invest money in incremental growth.
- Learn to spot the no-brainers and low-hanging fruit.
- Learn how to mitigate risk so you make smart buying decisions.
Plus, you’ll get these bonuses!
The Grunt Test: StoryBrand Magic
Valued at $1,500
- Learn the essential elements of great homepage design
- Learn how to pass "the grunt test" to convert more website visitors
- Clarify your homepage messaging so visitors don’t bounce
Media Buying: Mitigate Risk
Valued at $1,500
- Learn the best times to buy (or not to buy) ads for your business
- Learn how to mitigate risk in every opportunity before you buy
- Learn how to find no-brainers and low-hanging fruit
Direct Access to Laura: Personal Coaching
Valued at $3,000
- Email questions directly to Laura for support
- Laura evaluates your homepage and sees if it passes the grunt test
- Laura reviews your ideal client avatars to make sure they’re on target
Here’s a recap of what you’re getting when you enroll today
- The Marketing Plans Made Smarter Bootcamp Valued at $5,000
- The StoryBrand Magic Bonus Valued at $2,500
- The Mitigate Risk in Media Bonus Valued at $1,500
- Direct Access to Laura for Personal Coaching Valued at $3,000
The entire program is valued at over $10,000.
Enroll now for only $297
Enroll Now
Risk-Free Guarantee
If after moving through the first module you are not completely satisfied with the scope and goals for the course, then email Laura for a refund. All she asks is that you show her you’ve done the work up to that point.
By the end of the first module, you should be clear about the gap between where you are and where you want to go with your marketing — and you should feel ready to walk the path to transformation.
Note: If you’ve already moved into Module 2 where Laura introduces The Building Blocks for Marketing Success, you will not be eligible for a refund. Laura is confident you’ll love this course and that it will transform the way you market your business.
Ready to build a smarter marketing plan?
Join the Marketing Plans Made Smarter Bootcamp today and start marketing your business with confidence — for a one-time $297.
Enroll Now