Resources · Guides

Practical marketing resources — free from Laura's desk

Guides, checklists, and frameworks built to give Georgetown business owners real, actionable tools — without the overwhelm.

Free guides

Short, no-fluff downloads that help business owners market smarter — most read in under five minutes.

Free · Marketing Local Marketing Success Handbook Practical strategies for becoming a household name in your community — a step-by-step handbook for local business owners. Download free Free · AI Meet Your AI Co-Pilot A practical handout for partnering with AI as a trusted co-pilot — gaining clarity, building confidence, overcoming excuses, and taking real steps toward the dream or message a business owner feels called to bring to life. Download free Free · Website Building Better Websites: Six Success Tips Is a website losing customers because visitors can't tell what the business does or what to do next? Six homepage fixes — plus optional AI prompts to implement them faster. Download free Free · AI The Ultimate ChatGPT Prompt for Local Business Stop generic AI output. Teach ChatGPT to write in a brand's voice, for its audience, with its business context — so content sounds human, not robotic. Download free Free · Social "CATCH" Attention on Social Media A simple five-step framework for creating social content that stops the scroll and starts conversations — built for local business owners. Download free Free · Growth Building a Sustainable Business Tactics are temporary; sustainability is strategic. Think beyond the next campaign and build a business that grows consistently over time. Download free Free · Visibility 54 Ways to Get Noticed A comprehensive idea list for increasing local visibility — digital, print, community, and word-of-mouth. A brainstorm tool and a checklist. Download free Free · Branding The Voice Blueprint A business's marketing should sound like the business — not every other company in its industry. Define a brand voice so everything feels consistent and human. Download free Free · Advertising 12 Secrets to Great Ad Design Great ads aren't just pretty — they work. The 12 design and messaging principles behind ads that get noticed, build trust, and drive action. Download free

BeLocal sponsor resources

Tools to help BeLocal sponsors get the most from their investment.

Sponsor resource Website Checklist for BeLocal Sponsors Before a BeLocal ad sends people to a site — make sure it's ready to convert. Everything a sponsor needs to maximize their investment. Download Sponsor resource Advertising: The Key to Sustainable Growth Why advertising still matters — and how to do it in a way that builds long-term brand equity, not just short-term clicks. Download Sponsor resource 5 Steps to Creating a Great Ad A step-by-step framework for ads that represent a brand well, communicate clearly, and motivate action. Download

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