You bring the idea. Laura helps you bring the podcast to life.
Personalized podcast coaching for aspiring and growing podcasters who want a clear strategy, practical guidance, and an experienced partner—without handing over their show.
You’re ready to start a podcast.
You just don’t want to figure out every decision alone.
Maybe you have an idea you can’t stop thinking about—but you’re unsure how to turn it into an actual show. Maybe you’re overwhelmed by all the decisions:
- What should the podcast be called?
- Who is it really for?
- What will make people want to listen?
- Should it be video, audio—or both?
- What equipment and technology do you need?
- How often should you publish?
- How will you find guests?
- What will you talk about after the first few episodes?
- How will you promote it once it’s out in the world?
Or maybe you already started a podcast, but the process feels harder, more time-consuming, or less effective than you expected.
You don’t necessarily need a production company to take everything over.
You need an experienced guide who understands podcasting, marketing, storytelling, technology, and what it takes to keep a show moving.
Know your why.
Podcasting is exciting—but it also requires commitment.
Technology will misbehave. Episodes will take longer than expected. Life will get busy. The initial excitement may wear off.
When you are 1,000% committed to your why, you can work through the obstacles and keep showing up.
Because the microphone doesn’t make the podcast.
Your purpose does.
Laura helps you clarify:
- Why you want to create the podcast
- Who you want to serve
- What you want your audience to experience
- What you want the show to accomplish
- How the podcast supports your business, brand, mission, or bigger dream
Your podcast. Your voice. A much clearer path forward.
Podcast coaching gives you personalized guidance based on your idea, your goals, your audience, and where you are in the process.
This isn’t a generic podcasting course filled with hours of information you may never use.
It’s a focused, practical partnership designed to help you make smart decisions, avoid unnecessary mistakes, and confidently move your show forward.
Clarify the Show
- The purpose and promise of the podcast
- The audience you want to reach
- The name and central message
- The topics you are uniquely qualified to explore
- The role the podcast will play in your business or brand
Design the Experience
- Interview, solo, co-hosted, or mixed format
- Video-first or audio-only
- Episode length and publishing rhythm
- Guest strategy and interview structure
- The tone, personality, and point of view of the show
- How to create conversations people genuinely want to hear
Simplify the Technology
- Recording platforms
- Microphones, lighting, headphones, and equipment
- Creating an attractive, professional recording environment
- Organizing guest information and production schedules
- Recording remotely or in person
- Building a realistic production and publishing workflow
Put Every Episode to Work
- Long-form video content
- YouTube content
- Short social media clips
- Show notes and episode summaries
- Website articles
- Email content
- Searchable questions and answers
- Credible content that builds visibility, authority, and trust
Ready to bring your podcast to life?
Start with a short conversation about your idea, your audience, and where you feel stuck.
Start a ConversationHere’s how podcast coaching works.
Start With the Idea
You don't need to arrive with a finished concept, the perfect name, or all the answers.
Laura begins by understanding what you want to create, why it matters to you, what is currently getting in the way, and where you feel uncertain or overwhelmed.
Build a Practical Plan
Together, you'll work through the decisions that matter most.
Laura will help you identify opportunities, uncover blind spots, simplify the process, and create clear next steps based on your goals—not someone else's podcast formula.
Bring the Show to Life
Depending on what you need, coaching may be a focused strategy session or ongoing guidance as you develop, launch, and improve your podcast.
You remain the creator and host of your show.
But you no longer have to build it alone.
Podcast coaching may be a good fit if you:
- Want to host and own your own podcast
- Have an idea but don’t know where to begin
- Feel overwhelmed by the technology or equipment
- Want your podcast to support your business or personal brand
- Need help clarifying the audience, message, or format
- Already have a show but need a better strategy or workflow
- Want honest feedback from someone who understands both podcasting and marketing
- Need structure, accountability, and a clear next step
- Want the experience to feel energizing, purposeful, and fun
Coaching or turnkey production?
Podcast Coaching
You want to host, create, and manage your own show—but you want experienced guidance to help you do it well.
Laura helps you develop the strategy, make important decisions, choose the right tools, and create a plan you can follow.
Start a Conversation About Podcast CoachingBranded Podcasting
You want the authority, visibility, and content of a professionally produced podcast—but you don’t want to become the host, producer, editor, or content manager.
Laura hosts the conversations, and her team handles the strategy, production, and content development.
Explore Branded Podcasting
A podcast coach who understands the bigger picture.
Laura Capes Terry brings more than 30 years of experience in marketing, media, brand leadership, storytelling, and business growth to podcast coaching.
As the host of Be Locally Loved and co-host of The Unbridled Creative, she understands what happens both in front of the microphone and behind the scenes.
She knows how to:
- Clarify an idea and turn it into a compelling show
- Create conversations that feel natural and useful
- Draw meaningful stories and insights out of guests
- Build a practical recording and production workflow
- Use modern tools without losing the human voice
- Turn long-form conversations into valuable content
- Connect a podcast to a larger business, brand, or mission
Laura won’t try to turn you into someone else.
She’ll help you create a podcast that sounds like you, reflects what matters to you, and gives your audience a meaningful reason to listen.
Plus, Laura makes it fun.
Download Laura’s Favorite Things: Podcast Edition
Get the tools and tips Laura uses to plan, record, produce, and promote a video podcast—including her favorite recording platform, microphone, lighting, organization tools, and content repurposing resources.
Get the Free Podcast GuideYour podcast doesn’t have to be perfect.
It needs to be purposeful.
If the idea keeps tugging at you, don’t let uncertainty, technology, or too many unanswered questions keep you from bringing it to life. Start with a short, no-pressure conversation about your idea, your audience, and the kind of podcast you want to create.
Start a Conversation With Laura